Each individual post typically receives 40–120 views, although some posts perform significantly better depending on the algorithm, timing, and engagement.

With our standard campaign of 420 posts, you can generally expect at least 16,000 impressions for your book over the course of a month. Strong-performing campaigns can reach 50,000 impressions or more.

Since social media algorithms constantly change, we can’t guarantee exact numbers, but these are typical results based on our experience.

We intentionally do not include external links in our X posts, and there are several important reasons for this.

First, after promoting books on X for over 10 years, we’ve consistently found that posts without external links receive substantially more visibility than posts that include them. In many cases, posts without links generate 8–10 times more impressions than similar posts with links.

Second, accounts that publish large numbers of external links every day are more likely to be identified by X’s automated systems as engaging in spam-like behavior. Over time, excessive link posting can reduce an account’s reach and, in some cases, may even lead to account restrictions or suspension if it violates X’s spam policies. Because we publish hundreds of promotional posts, maintaining healthy, trusted accounts is essential to delivering consistent results.

Third, many users are naturally cautious about clicking unfamiliar links. Rather than encouraging an immediate click, we focus on introducing your book to as many readers as possible.

Instead of adding purchase links to every post, we include your X (Twitter) username so interested readers can visit your profile, learn more about you, explore your books, and follow your work. This creates a more natural and authentic path for readers to discover you.

If your campaign includes book listing services, that’s where we use your purchase links. Those listings are specifically designed to help readers find your book and click through to retailers such as Amazon.

Our philosophy is simple: build awareness first, sales second. When your book is seen by tens of thousands of readers, more people recognize your title, remember your name, and become familiar with your work. We believe that long-term author visibility is far more valuable than sacrificing reach for a single clickable link.

Twitter beats other platforms—like Facebook and Instagram—in reader engagement, with 74% of users interacting with images and videos 
Plus, our clients report increased visibility, clicks, and sales from campaigns.

If you’re on X (Twitter), every promotional post includes your X username (@handle). You can monitor your promotion by checking your Mentions tab, where you’ll see posts that mention your account.

If you’re unable to find the posts or don’t use X regularly, simply send us an email and we’ll be happy to provide you with a list of all the post links from your campaign so you can review them at your convenience.

Please note that because the posts are published across our promotional network, the easiest way to follow your campaign is through your X mentions or by requesting the complete list of post links from our support team.

We will refund your full money in following cases

• We do not deliver tweets as promised
• We tweet without images
• If there is no book listing (In case if your plan includes listing)

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